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Jaxon Home open for business online

Los Angeles -- Lifestyle and home furnishings brand Jaxon Home today is launching its e-commerce furniture and accessories site,

Known for modern, traditional and transitional upholstered furniture made in downtown Los Angeles since 2006, Jaxon Home is moving into national distribution and sales with the debut of the website.

Owner Victoria Richter has designed a line of upholstered pieces and case goods manufactured by Coda Inds., which is owned by her husband, Braden. All of Jaxon Home's items are customizable and available in more than 500 fabrics and 100 leathers and are generally delivered and installed in three to five weeks. The site also offers 31 hand-crafted, natural fiber rugs in contemporary looks, each available in a variety of colorways, with price points ranging from $323 for a hand-tufted 100% Indian wool piece through $1,871 for a hand-knotted wool/cotton/jute rug.

By building its signature collections in Los Angeles, Jaxon says it cuts lead time and allows for a far greater amount of customization, and also allows the company to use top quality materials.

"We are a modern-day mom-and-pop shop but with a much broader reach," Victoria Richter said. "We own the factory, so we can deliver goods that meet our exacting standards, while still coming in at a reasonable price point often lower than the big guys that manufacture overseas."

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