Lenzing makes "Natural Connection"
Home & Textiles Today Staff -- Home Textiles Today, September 18, 2013
Lenzing, Austria - Lenzing has created a new marketing concept to help retailers promote their products made of Tencel and cotton blends, and is calling it Natural Connection.
Debuting at textile fairs in Paris, the market concept centers on the two cellulose fibers - Tencel and cotton, which Lenzing described as "ideal partners."
As Andreas Dorner, marketing manager, explained: "For Tencel, cotton is the blending partner. Consumers are interested in natural and high-quality materials. This marketing push is aimed at getting these products the attention they deserve. With this initiative, we are presenting our customers with marketing tools ideally suited to promoting Tencel/cotton products at retail."
Both fibers are from nature and possess similar properties such as good breathing properties. A blend with 30% Tencel gives cotton fabrics a new definition, Lenzing noted.
Depending on the blending ratio, the look and properties of these fabrics can be changed to suit any need.
Cotton and Tencel are used for similar applications, their main applications being in the clothing sector for shirts and jeans and in the home textiles sector for bed linens.
Industry Related Content
Celebrity Branding at NY Home Fashions Market