Capel teaming with Hable Construction for juvenile rug collection
Retail Editor 1 -- Home Textiles Today, September 6, 2013
High Point, N.C. - Capel Rugs officials feel its newest licensing venture will appeal to youthful sensibilities.
The Troy, N.C.-based rug vendor has entered into a licensing partnership with Hable Construction with initial introductions in place to bolster its juvenile rug offerings. Eight loop-hooked rug styles and three braided rug offerings will be introduced during the October 19-24 High Point Market in the partnership's first wave.
"It's going to encompass all that Capel does. We're going to start with the loop hook rugs that we're making in wool," said Allen Robertson, vice president of sales. "We're going to do some braids that will coordinate with that. The hand knots will be in the spring. It's going to be a very extensive program."
Robertson said Capel was in the hunt for partners when it discovered Hable Construction, a New York-based textile company specializing in bold use of color and pattern, owned and operated by sisters Susan Hable Smith and Katharine Hable Sweeney.
"It was a joint thing; they found us and we found them, believe it or not," Robertson said. "Our product development person - the same one who found Coco (another Capel licensee) - saw that they were doing some neat things and they had been looking at us because we represent what they like - family owned, made in America companies."
In addition to Capel, Hable Construction has agreements with Hickory Chair, Garnet Hill, Volkswagen, S.C. Johnson and Procter & Gamble.
"We are excited to partner with Capel on this new line because, like us, they are a family owned and operated company that makes products right here in the United States," Hable Smith said in a release. "We strive to work with American companies that manufacture the best products in places with the top skill sets and Capel fits right in with that mission."
The three wool blend braided rug collections will all be made in Troy. Circles is a round, gray or oatmeal rug with a narrow, colored border. Doilies fuses a pair of smaller rounds to create the doily look and Snowmen uses three rounds to make a fun rug that brings to mind winter fun.
The loop-hooked rugs, all made of wool in China, come in a variety of patterns and colors. Floating Hearts features solid colored hearts on a solid background, while Walking on Stars lands white stars on a variety of solid colors. Candy's colorful, repeating patterns appear to be candy wrappers, while
Cloud People highlights smiling clouds of light colors on a matching background for a tone-on-tone look. Lollipops incorporates colored swirls and circles on a white background. Sugar Cookies features white, speckled circles on soft colors. Rainbows, in several colorways, displays colored arcs in a whimsical, rainbow pattern and Cupcakes' namesake dominates a solid background.
The rugs will be available in 4 by 6, 5 by 8 and 8 by 10 sizes.
Robertson said the partnership means more opportunities to boost the Capel brand in top juvenile stores.
"The youth market, we think, is enormous but it's totally fragmented. We want to bring some youth people in," he said. "We've had them in here many times and they said they wanted to see our youth rugs and all they had to sell from us was our chenilles; we do a huge business but we needed to expand that."
The Hable sisters will be at Capel's MS 112 showroom Saturday, Sunday and Monday during the October market. Additionally, Robertson said Capel plans to have an event with many of its licensed designers that Sunday.
Sisters Katharine Hable Sweeney, left, and Susan Hable Smith, owners and operators of textile company Hable Construction, have partnered with Capel Rugs for a line of rugs that will debut at the October High Point Market.
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