JCPenney reopens home department
Retail Editor 3 -- Home Textiles Today, June 7, 2013
Plano, Texas - After months of construction, JCPenney officially unveiled its new home department yesterday in some 500 stores.
Key branded areas include Michael Graves Design, MarthaHome, Happy Chic by Jonathan Adler, Design by Conran, Bodum, and Ording&Reda. Royal Velvet and Studio are also anchor brands in soft home.
The reset includes a service bar, which offers gift wrapping, monogramming and curb-side package pick up.
JCPenney is celebrating the launch with a nationwide home sale today through June 9 that will include live product demonstrations and free gift with purchase.
For a look at Penney's video overview of the new department, click here.
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