Robert Allen Design Group launches digital sample book
Retail Editor 5 -- Home Textiles Today, April 15, 2013
New York - High-end fabric and design house The Robert Allen Design Group has created its first digital sample book for the interior design trade.
Viridian, from the "2013 Spring Color Library Collection: Artistic Color," is the inaugural book "and the most innovative way to view, shop, and email a fabric collection," said the company, adding its intent in developing this new interactive book was to offer "valuable tools" for its interior designer partners, existing and new.
It is available on the Robert Allen website at
http://robertallendesign.com/fabrics/books/viridian.aspx, or as a downloadable PDF, and can be viewed on a desktop computer or on-the-go with a smartphone or tablet, "offering designers the ability to browse the collection wherever and whenever they desire," the company noted.
The Robert Allen Design Group will launch additional books in the Color Library Collection and will make all new, feature collections available as digital fabric books.
"It's always been important to us that our designer clients have the right tools for their business," said Philip H. Kowalczyk, ceo. "Designers are creative and innovative. Right now they are seeking solutions that are more flexible and digital. We are focused on being their most intuitive partner."
Each book functions exactly as its physical counterpart: users can turn the pages and view each fabric's composition, as well as get close-up views. In addition, designers can click through directly from the digital fabric book to the website to order memos, purchase fabric, or learn more about the collection.
The company said this new digital book platform and library was spearheaded by its new director, e-commerce & digital marketing -- Barbara Marcoon.
"The digital world has entered the interior design space in a serious way and we plan on leading it," Marcoon said. "In March alone, we will be launching three digital innovations to the fabric selection and design process that will innovate the way our clients work."
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