American Homes and Textiles Inks Clifford License
February 26, 2013,
American Homes and Textile’s new licensed Clifford line includes super soft microplush throws.
The Clifford property, which marks its 50th anniversary this year, continues to air on PBS television and remains a big seller in children's books.
"We are delighted to add Clifford to our already strong lineup of in-house juvenile bedding styles," said Naveed Shamsi, vp of American Homes and Textiles. "We believe that many paretns of today's kids have grown up with Clifford and still have a strong connection and comfort level with him."
The company will produce better quality juvenile and infants bedding, bath and beach products. The collection will debut at the upcoming New York Home Fashions Market, which takes place March 18-21.
American Homes & Textiles will also introduce other new licensed products during market, said Shamsi.