HiEnd Accents/HomeMax readies New York showroom debut
Retail Editor 4 -- Home Textiles Today, February 19, 2013
Irving, Texas - HiEnd Accents, also known as HomeMax, has taken a showroom at 7W ahead of the New York Home Fashions Market, which will take place March 18-21.
The showroom is located in Suite 1031.
The company presents its line as "affordable luxury" and is expanding its scope beyond its base in the furniture retail channel into big box home furnishings. A longtime specialist in rustic bedding and home accessories, HiEnd recently introduced a traditional line , the Landmark Home Collection.
In addition to bedding, HiEnd Accents also offers bath accessories, decorative pillows, window treatments, rugs, dinnerware and small furniture.
"Retailers want to be able to offer a variety of styles to appeal to every type of customer, and have diversified their offerings to accommodate the ever changing economy," said Cynthia Zheng, principal of HiEnd Accents. "More and more companies pay close attention to regional demographics when they merchandise. As a result, we have achieved steady year-to-year growth with our customers."
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