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One-fifth of Black Friday shoppers bought home décor

Cyber Monday sales of home goods increased 26.8% over 2011

Retail Editor 3, Retail Editor 4 -- Home Textiles Today, November 27, 2012

Washington - Of the record 247 million shoppers who visited stores and websites over the 2012 Black Friday weekend, 20.6% of adults (age 18 and older) bought home décor or home furnishings.
The total number of Black Friday shoppers (including individual consumers who shopped on multiple days) was up 9%, and the total amount of spending increased 13% over last year's numbers, according to a survey conducted by BIGinsight for the National Retail Federation.The average holiday shopper spent $423, up from $398 last year, with 40.7% of that amount spent online. Of all those who shopped online on Black Friday weekend, 28.7% bought home décor or home furnishings according to the survey.
Among all 247 million shoppers, the home category was most popular with the 18-34 age group, where 23.2% said they bought home décor or home furnishings. Within the 18-34 age group, 35.3% said they looked for information on Black Friday sales and promotions by searching online, and 30.7% looked on Facebook.
NRF predicts holiday sales will grow 4.1% this year to $586.1 billion.
The Black Friday Weekend survey, conducted Nov. 23-24 by BIGinsight for NRF, polled 4,005 consumers and has a margin of error of plus or minus 1.6%.
The sales of home goods on Cyber Monday were up 26.8% over Cyber Monday 2011, according to cloud-based analytics findings by IBM.

The findings also show that holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3% over Cyber Monday 2011.
PayPal, the payments division of eBay, said the volume of mobile transactions it processed by 2:00 pm EST on Cyber Monday almost tripled versus the same period last year.

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