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Carpenter Co.'s New Video Carries "SleepBetter" Message

RICHMOND, VA. - Carpenter Co. and its Sleepbetter.org site have teamed up with YouTube stars Rhett & Link for a new video to broadcast the "SleepBetter" message to its customers and site viewers.
     The result is what is said to be the first ever side-by-side "Spot the Differences" video on YouTube.
     Staged as a music video for the original song "Sleep Tight," the video "tells the whimsical tale of the Higgenbottem family who is looking for a good night's sleep before a ‘big day,' only to be interrupted by all-night sleep intruders - Rhett & Link in costume," Carpenter and Sleepbetter explained.
     The twist: A split screen that at first glance looks like the same footage but upon further inspection has dozens of differences throughout for viewers to find.
     "In fact, there are so many differences that the video must be replayed in order to spot them all," they said.
     The video can be found at http://youtu.be/UBYU-6wHufQ or by searching online for "SPOT the DIFFERENCES Music Video - Rhett & Link".

The new video,
Rhett & Link
The new video, top, is the second Rhett & Link have created for SleepBetter.org. A related contest, above, lends an interactive element to the campaign.

     Dan Schecter, vp president of consumer products at Carpenter Co. and creator of SleepBetter. org, said the video "fits into the long line of successful outreach tactics in our multi-year dialogue with America about the profound benefits of sleeping better, and we expect it will benefit the entire industry as the message spreads."
     The video drives viewers to the SleepBettter Facebook page - facebook.com/sleepbetter - where they can access the "Answer Key" video after entering their guess for the total number of differences, and thereby entering a contest for SleepBetter bedding products and a $4,000 cash prize.
     SleepBetter, which boasts almost 200,000 fans on Facebook, said it will market the program in all of its social media channels, including on SleepBetter. org and on its Facebook page as well as targeted YouTube ads and online banner advertising in the bedding trades.

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