Bizrate: Pinterest bests Facebook on shopping engagement
October 19, 2012,
"While Facebook is far larger than Pinterest in terms of audience size - 63% of online consumers have a Facebook account, while only 15% have a Pinterest account - our study, based on a survey of verified online buyers, finds that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content," said Hayley Silver, vp, Bizrate Insights.
However, Silver noted, each serves a unique purpose. "Facebook outpaces Pinterest in promotions (30% participate on Facebook vs. 9% on Pinterest), while Pinterest is stronger in sharing (55% repin an item on Pinterest vs. 37% post an item on Facebook)."
The study involved more than 7,000 verified online buyers in August 2012.
All reports in this Series can be viewed at: Bizrate Insights Image Sharing and Shopping Series.