Pacific Coast Home Furnishings readies Spring additions


Commerce, Calif. - Pacific Coast Home Furnishings is re-aligning its brand strategy and introducing new product categories in bedding and decorative bath for the spring 2013 season.
Under the Austin Horn brand, "Collection" will encompass more opulent designs featuring luxury fabrics, while "Classics" will emphasize traditional looks.
The Sherry Kline brand will concentrate on casual but eclectic designs with cleaner looks and novelty products.
"While the landscape of home furnishings is changing and cleaner and casual looks are more in fashion than before, traditional home continues to be the more important lifestyle which generates most sales, and we at PCHF have done all of this over the years," the company noted.
At the New York Home Fashions Market, PCHF will launch free-standing window treatments following years of producing coordinate curtains for its bedding programs. Fabrications include woven jacquards, chenille and highly embroidered patterns on blended fiber fabrics. Under the Sherry Kline brand, PCHF will show faux silk panels.
The company will also debut opulent table linens traditional patterns in oversized measurements under the Austin Horn brand. Sherry Kline will continue to focus on plain and solid table rounds with self welt or a clean hem.
Market will bring the introduction of more than 20 bedding collection and nearly 60 bath collections under the two key brands. Notably, Austin Horn Classics will introduce its first 100% cotton sheets with lace attachments in 400 TC to 800 TC, as well as solid bed skirts with lace.
In bath, Austin Horn has created new jacquard towel collections in all cotton or cotton/viscose quality starting at 650 GSM, while Sherry Kline is introducing 24 new styles of embellished towels. Coordinate collections include rugs, towels, shower curtains, hooks and accessories under both brands.
The company is putting a big push on decorative pillows, where it has seen growth of more than 50% compoared to last year. Styles will include casual, eclectic, opulent and contemporary.
"While PCHF continues to push for more domestic manufacturing in its U.S. facilities at competitive prices," the company noted, senior vp of sales Rich Rae's new focus is on restructuring the company's international resources matrix "to introduce and persuade them to produce in same level of quality as our U.S. facility."
PCHF currently has manufacturing and distributing on the west coast in southern California.


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