Invista to unveil Dreamessence down-alt fiberfill

Retail Editor 3, September 7, 2012

Kennesaw, Ga. - Invista's new Dacron Dreamessence fiberfill will make its debut next week through Hollander Home Fashions.
Dreamessence is hypo-allergenic, machine washable and meets an affordable price point, according to Invista. The fine-denier, spiral fibers are engineered to maintain down-like softness while providing the feel of micro denier fiber with lasting loft.
"Pillows filled with Dacron Dreamessence fiberfill allow for great shelf appeal at an attractive retail price point compared to down pillows," said Chris Basinger, North American sales and marketing manager for Invista's Dacron fiberfill business. "Excitement has been building for the Dacron Dreamessence brand fiberfill offering, and we're looking forward to introducing it to the industry."

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