Pier 1 to Launch Ecommerce July 28
July 31, 2012,
The ecommerce business will initially the same merchandise assortment as the stores, then add categories of merchandise not carried in-store, president and ceo Alex Smith told analysts during its quarterly conference call June 14.
From a marketing perspective, Pier 1 will begin to ramp up its ecommerce messaging in the fall, he added.
Net income for the quarter ended May 26 climbed 26% to $17.8 million, or 16 cents per share. Sale rose 7.9% to $361.1 million. Comps increased 7.2% on top of a 10.2% jump in the year-ago quarter.
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