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HSN Taps Retail Veteran Martin-Vachon to Head Merchandising

ST. PETERSBURG, FLA. - Interactive multi-channel retailer HSN (Home Shopping Network) has appointed Anne Martin-Vachon as its new chief merchandising officer, effective May 14.
     The company said "this addition of a seasoned brand building and product development executive further enhances" HSN's executive team.
     Martin-Vachon joins HSN from Nordstrom Inc. where she served as its chief marketing officer, responsible for all marketing, visual merchandising and marketing operations for Nordstrom, Nordstrom.com and Nordstrom Rack. In this role, she is credited with growing the department store's new customer file. Earlier, she served as president and ceo of the international beauty and skincare company Lise Watier Cosmetiques Inc., where she oversaw all aspects of the company including product development and operations. Prior to that, she was the chief marketing officer of Bath & Body Works LLC. Martin-Vachon launched her career at Procter & Gamble, where she spent more than 20 years and held a variety of positions in beauty, global cosmetic innovation and branding for numerous household and personal care brands in the P&G portfolio.
     At HSN, Martin-Vachon will oversee HSN's merchandising and planning teams as well as the product development, assortment, pricing, category expansion and merchandising of HSN brands across all product categories. In addition, she will be responsible for the overall merchandising strategy, development of new product offerings and brand partners as well as work closely with the company's executive team to determine investment opportunities to expand and complement HSN's diverse merchandise assortment. She will also work on developing packaging and pricing designed to deliver significant growth and profitability to the company and fresh experiences to customers.
     She reports to ceo Mindy Grossman.
     "With robust television and digital video platforms, HSN is uniquely positioned to launch new brands, expand established brands into new categories and bring first-of-their-kind products to market," Grossman said. "The addition of Anne's proven merchandising and product development expertise across mass market, specialty and luxury brands will be essential in our ongoing effort to expand our portfolio of differentiated brands and assortment of innovative product to continually engage our customers."

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