Carpenter's Creates Interactive Zzzz Score Feature

RICHMOND, VA. - SleepBetter. org, Carpenter Company's consumer-oriented site offering sleep tips, has launched an interactive Zzzz Score that lets visitors score their sleep on a sale to from 0 (Get a Sleep Physician) to 10 (Sleep Star).
     Visitors pick from one of four "Dream Guides" who help them through the quiz. The inaugural Guides include SleepBetter's "Paranormal Pillow" characters, Old Pillow and his side-kick Mattress Topper, as well as Abraham Lincoln (an insomniac) and the 8-Bit Sandman.
     "The new Zzzz Score is a fun, interactive tool from that helps visitors understand how well, or how poorly, they sleep and then encourages them to take immediate steps to sleep better," said Dan Schecter, senior vice president of consumer products at Carpenter Co.
     The Zzzz Score is being launched with the Zzzz Score Getaway contest, and all-expense paid trip to Chicago that includes a sleep consultation with Dr. Lisa Shives,'s official sleep expert.
     The Zzzz Score can be launched from and from SleepBetter's Facebook page ( The direct link to the Zzzz Score is

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

See details!