Carpenter's Sleepbetter.org Creates Interactive Zzzz Score Feature

RICHMOND, VA. - SleepBetter. org, Carpenter Company's consumer-oriented site offering sleep tips, has launched an interactive Zzzz Score that lets visitors score their sleep on a sale to from 0 (Get a Sleep Physician) to 10 (Sleep Star).
     Visitors pick from one of four "Dream Guides" who help them through the quiz. The inaugural Guides include SleepBetter's "Paranormal Pillow" characters, Old Pillow and his side-kick Mattress Topper, as well as Abraham Lincoln (an insomniac) and the 8-Bit Sandman.
     "The new Zzzz Score is a fun, interactive tool from SleepBetter.org that helps visitors understand how well, or how poorly, they sleep and then encourages them to take immediate steps to sleep better," said Dan Schecter, senior vice president of consumer products at Carpenter Co.
     The Zzzz Score is being launched with the Zzzz Score Getaway contest, and all-expense paid trip to Chicago that includes a sleep consultation with Dr. Lisa Shives, SleepBetter.org's official sleep expert.
     The Zzzz Score can be launched from SleepBetter.org and from SleepBetter's Facebook page (www.facebook.com/sleepbetter). The direct link to the Zzzz Score is http://quiz.zzzzscore.com/

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