MSLO to Expand Offerings at Home Depot Via Renewed Pact
Home & Textiles Today Staff -- Home Textiles Today, March 31, 2012
NEW YORK - Martha Stewart Living Omnimedia and its retail partner for home improvement-related product offerings, Home Depot, have extended their agreement to offer a deeper assortment of Stewart's branded goods at the chain's 2,000-plus stores nationwide through March 2016.
The renewed pact builds on the partnership the two entities originally forged in September 2009.
Since January 2010, the Martha Stewart Living line - which now spans multiple product categories, including interior and project paint, outdoor furniture, kitchen cabinetry, carpeting and bath vanities - has been offered at Home Depot.
Under the extended partnership agreement, the line will continue to encompass the existing offerings, as well as a new craft furniture line and a broader array of holiday merchandise. Additionally, the Martha Stewart Living paint program exclusively available at Home Depot was recently relaunched, and now all of the 280 designer colors in the Martha Stewart Living palette can be mixed with Glidden-based paint, including the new Duo Paint + Primer.
"Martha Stewart Living has been a great partner and a natural fit, and the line has tremendous appeal - particularly for women, who represent half of our customers," said Gordon Erickson, svp of décor for Home Depot.
Added Lisa Gersh, president and coo of MSLO: "The Home Depot and Martha Stewart have both inspired a do-it-yourself movement that is enjoying a resurgence in this country. It's a powerful combination. We're as excited about this partnership today as we were when it was first announced, and we look forward to continuing to build on our offerings with new designs in new categories."
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