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Spencer Enterprises makes biggest-ever new product market launch this week

Spencer Enterprises makes biggest-ever new product market launch this week

At the New York Market - Spencer Enterprises came to market with 90% new product to show its retail customers, making its strongest market statement ever .

Joy Stewart, president, told HTT the hefty newness of product was prompted by "a radical change in color and pattern."

And this is just the beginning of more such changes to come, added Stephen Paradis, evp, design and product development.

"2012 is just a transitional year for us," he said. "But 2013 is going to be a big break from the norm."

Stewart explained that typically, Spencer changes out about half of its line for market.

While remaining guarded about the company's new design and product development initiatives, Paradis did offer "surface treatments are being handled differently."

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