Nile Textile, reality celeb create Aluxe
Home & Textiles Today Staff -- Home Textiles Today, January 12, 2012
Cairo, Egypt - Nile Textile Industries is introducing the Aluxe Home brand at Heimtextil this week in concert with interior designer Alex McCord. McCord gained fame on the reality TV show "The Real Housewives of New York City."
In addition to Nile and McCord, other parties in the joint venture are Simon van Kempen along with Vivian and Joseph Douek.
Nile is showing in in Hall 9.0, Stand C81, Booth C2.
Aluxe Home and Nile have also taken a New York showroom at 295 Fifth Avenue, where the will debut for the U.S. market 18 bath towel styles and 24 bedding designs are manufactured by Nile in Egypt.
"Simon, Vivian, Joseph and I are thrilled with the launch of Aluxe Home, which is the culmination of many months of meetings between all the partners," said McCord. "This new venture was cemented when we visited Nile Textile Industries to ensure that we were happy with its quality, professionalism and working standards for its employees."
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