Target looks to lure gift card shoppers with sharp discounts on Dec. 26
December 23, 2011,
Minneapolis - Home and holiday décor are among the categories set to be discounted up to 50%, come December 26th at Target stores.
The 1,767-unit discount department store said it will reduce prices by up to half on not only home goods but also "popular women's and kids' apparel," both in stores and online at Target.com.
Target's hope is that consumers with gift cards will come to shop the day after Christmas, which the retailer described as "historically the peak day for gift card redemption." Target noted most of its customers redeem their gift cards within 60 days of receipt.
"Target GiftCards are a popular Christmas gift, and with a sale of this magnitude, there's no better time to use them than on Dec. 26," said Kathee Tesija, executive vice president, merchandising.
Target said it will feature deals in its Sunday weekly advertisement and on Target.com starting Dec. 25. Additionally, shoppers who want to redeem their gift cards on Target.com on Christmas day will receive $10 off purchases of $50 or more when they enter the promotional code "TGTGFT2U" at checkout.
Target reminded that its gift cards never expire and can be reloaded with any amount from $5 to $2,000, free of charge, at any Target store or at Target.com.