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West Elm plans another mid-Atlantic pop up

Retail Editor 1 -- Home Textiles Today, November 1, 2011

Brooklyn, N.Y. - Tapping into the holiday season, West Elm is readying a Baltimore-area pop-up shop that will open Nov. 10 at the Towson Town Center in Towson, Md. This follows the opening this past July of a pop-up in the Georgetown neighborhood of Washington, D.C.

Opening day promotions include 20% off on all tabletop and throws, including the West Elm Favorite Throw.

"All our stores are designed to create a shopping experience of ongoing discovery and fun for our customers - and the holidays are when we do this best," said Jim Brett, president of West Elm.



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