West Elm plans another mid-Atlantic pop up
November 1, 2011-- Home Textiles Today,
Brooklyn, N.Y. - Tapping into the holiday season, West Elm is readying a Baltimore-area pop-up shop that will open Nov. 10 at the Towson Town Center in Towson, Md. This follows the opening this past July of a pop-up in the Georgetown neighborhood of Washington, D.C.
Opening day promotions include 20% off on all tabletop and throws, including the West Elm Favorite Throw.
"All our stores are designed to create a shopping experience of ongoing discovery and fun for our customers - and the holidays are when we do this best," said Jim Brett, president of West Elm.
Related Content By Author
Countdown to Intertextile Shanghai