Cobra/Espalma brings back Brazil with Sensational ensemble

Cobra/Espalma brings back Brazil with Sensational ensemble

New York - Cobra/Espalma decided this market it was "going back to Brazil" to return to the market a new kind of upscale, high-quality bath towel collection.

"People out there want better goods, better quality," explained Raw Ellen Blum, vp of sales and marketing. "Our new Sensational towel is a point of differentiation to distinguish from the mass merchants and what they carry. Sensational helps us keep a level of high quality."

Sensational, which includes bath sheet, bath towel, hand towel and fingertip, is a 700-gram, 100% combed cotton product made in Brazil. Solid colored and available in either white or ivory, it features an all-over zigzag textured body design complemented by a dressy hem border.

The bath towel is priced to retail for $29.99.

Hitting a more mass appeal from Cobra/Espalma this market are two other new collections - Heath and Egyptian Jewels.

Heath, made in India, is a $19.99 product that is solid colored and features a cuffed velour border accented with a contrasting hemstitch detail. Made of 100% cotton, it comes in black, white, silver, clay and spa blue.

Egyptian Jewels represents the company's effort to "create an 18-pound, 30-by-54 towel for a good price" - being $14.99, Blum said.

As its name implies, this collection is made of 100% Egyptian cotton with loops and comes in eight colors - white, ivory, spa blue, Everglade, wine, oyster, stone and charcoal. The components include bath, hand, tip and sheet towels, tub mat and robe.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!