Brumlow Mills aligns with TreadRite for new backing technology

Retail Editor 3, September 15, 2011

Dalton, Ga. - Bath and accent rug manufacturer Brumlow Mills has partnered with SST Foam to launch the new "TreadRite" Latex backing, an environmentally-friendly patent-pending product for soft flooring.

The new product offering, set for launch next week at the New York Home Fashions Market, represents a new composite non-skid backing that is made from a high percentage of post-consumer recycled goods.

Brumlow Mills said it "recognized the value" of TreadRite.

"Anytime we see an opportunity to improve product an the environment, Brumlow Mills acts," said Mitchell Brumlow, owner. "This licensing agreement allows us to continue to lead the market with innovation. This technology actually enhances and improves the quality of the backing."

He explained his company has incorporated this new technology "throughout our product offering and all of our customers have eagerly accepted this improvement. In fact, some have actually been waiting for TreadRite."
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