Macy's tweaks social media

Retail Editor 2, August 8, 2011

New York - Macy's upgraded its fall season mobilecontent today, debuting additional videos from Macy's celebrity designers and industry experts along with daily shopping sprees worth up to $500.
Last spring, Macy's launched QR code technology as part of its Backstage Pass program. "This new layer of communication between Macy's and shoppers delivers an enhanced in-store shopping experience and creates new opportunities for personal interaction," said Martine Reardon, Macy's executive vice president of marketing.
Macy's new television advertising will alert consumers to the QR code technology with 30-second spots featuring Martha Stewart, Sean "Diddy" Combs, Tommy Hilfiger, Rachel Roy and Jessica Simpson.
Consumers can also learn how to use the technology by by texting "learn" to MACYS (62297)*, or visiting www.macys.com/backstagepass sitelet, Macy's Facebook page (www.facebook.com/Macys) and Macy's YouTube channel (www.youtube.com/Macys).

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