Chortex encores Rhapsody Royale collection for U.S. market
Cliff Annicelli -- Home Textiles Today, April 14, 2011
New York - Longtime Turkish towel manufacturer Chortex is bringing back to the US market its high-end bath ensemble collection Rhapsody Royale as part of the company's larger effort to expand its presence across North America.
Rhapsody Royale is an Egyptian combed-cotton grouping made in six solid colors -- white, oyster, duck egg, stone, soft mocha and slate bleu. It spans tip towels through bath sheets.
The company, which calls Europe is core market, has been working on and off in the U.S. over the past 10 years. Within that timeframe, it launched Rhapsody Royale in 1996, and three years later the product earned the "Best Product Award" during a home textiles market in New York that year.
Since then, after a about a five-year absence from the marketplace at the hands of the declining economy, Rhapsody Royale is now ready to return and is available for shipment from the Chortex's new New York-based distribution center.
Industry veteran Eric Vergucht took on representation of Chortex earlier this year to help expand the company's retail reach in the U.S. and Canada.
He explained Chortex wanted to bring back Rhapsody Royale to respond the customers' requests for the product.
"Due to popular demand, the Rhapsody Royale towel is enjoying a renaissance in the USA market," Vergucht said. "We are delighted to offer once again a full range of these magnificent towels. Our Rhapsody Royale towel is the real thing. It's a very good quality, very soft product. No corners were cut here to product it."
At 660 gsm, the bath towel is set to retail at $24.99. Suggested price points for the other pieces are: $7.99 for the tip, $17.99 for the hand and $39.99 for the sheet.
Chortex is co-owned by Onur Uyanik, who is based at the company's headquarters in Turkey. Claire Smithson heads the company's European headquarters in London.
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