Kassatex to bring Trump Home into bath
Retail Editor 3 -- Home Textiles Today, February 17, 2011
New York - The Donald is expanding in the home department again. Kassatex has signed a license with The Trump Organization to launch a branded bath collection at the New York Home Fashions Market next month.
Kassatex's Trump Home assortment will include bath towels, bath accessories, bath rugs and shower curtains. The collection includes four design groups inspired by Trump's various luxury properties.
"Our customers appreciate beautiful design, superior quality and attractive prices," said Donald Trump, chairman and president of The Trump Organization.
Luxury bathrooms are on the rise, according to Kassatex president/ceo Ernesto Khoudari, who said the collection captures "the essence of the Trump hotel experience and bring it into the home at an affordable price point. We've worked hard to develop designs that appeal to a wide range of customer tastes, and we're confident that the customer will appreciate the value that we've worked so hard to convey."
Trump Home offerings consist of furniture, lighting, mattresses, bedding, crystal home accessories, stemware, barware and giftware, and a recently announced home fragrance collection.
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