Ginsey Home Solutions, Rubbermaid extend partnership to bath organization

Retail Editor 2, January 7, 2011

Bellmawr, NJ - Ginsey Home Solutions has extended its licensing partnership with Rubbermaid for a new program of branded bath organization products.

Ginsey, a longtime supplier of bath-related products, said the addition of bathroom organization is "a natural expansion" to the company's current line of Rubbermaid bath mat and accessory items.

"Our vision for the line was to soften the often cold appearance of standard bath organization. Pieces will blend while simultaneously offering a sense of style and texture to a frequently utilized environment," said Mary Fullam, svp of marketing and brand management.

The Rubbermaid bath organization line is expected to reach retail shelves by spring of 2011.

Ginsey Home Solutions will be premiering the line during the March 2011 International Housewares Show in Chicago.

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