Texworld USA partners with Stylesight
Home & Textiles Today Staff -- Home Textiles Today, December 21, 2010
New York -- Texworld USA has partnered with trend content global provider Stylesight, and together they will debut their alliance at the January 2011 Texworld USA Trade Fair here.
The goal for the partnership is to create a new platform for exhibitors and attendees that will address the needs of the marketplace year-round. Utilizing the physical tradeshow and the digital world of Stylesight in tandem, the partners said they aim to define the importance of speed to market and consistent communication between buyers and sellers.
"Ultimately, Texworld USA exhibitors will have the ability to fully access Stylesight's library of more than six million inspired images of global runway collections, street and events, worldwide trend content and industry analysis, and state-of-the-art design tools," the entities said. "Furthermore, a marketplace in the form of online showrooms will also be created by the partnership."
At the event, scheduled for Jan. 18 to 20, there will be "an expertly curated" trend display and series of industry seminars for show attendees, combined with a future rollout of innovative digital services for Texworld USA exhibitors.
"This partnership is cutting-edge for the tradeshow world, and only the beginning of the innovative approaches that we intend to introduce by combining the physical world of tradeshows and the digital world of Stylesight," said Frank Bober, founder and ceo of Stylesight. "I'm thrilled that Texworld USA has the courage and foresight to embark on this exciting journey."
Added David Audrain, president and ceo of Messe Frankfurt North America: "The key to successful tradeshow participation is targeted preparation, pre-show promotions, then follow up. Stylesight's innovative trend content, tools and technology will enable Texworld USA exhibitors to prepare relevant collections targeted for our market and also provide direction and focus on-site at the show. We look forward to facilitating year-round contact between our exhibitors and attendees by means of a creative platform in partnership with Stylesight."
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