Trendex Expands Crypton-Branded Performance Table Linens for Market
October 12, 2010,
Trendex is launching a new “Made in the U.S.” product – a reversible faux suede mat in 12 reversible color choices.
The Canadian table linens, kitchen textiles and decorative pillows company is expanding its partnership with Crypton, the patented technology that claims to permanently protect fi bers and fabrics from stains, bacteria, moisture and odors, with several new branded offerings set to debut at the New York Home Fashions market.
Trendex first aligned with Crypton last year. Since then, the company has steadily grown its product assortment employing the Crypton technology based on increasing demands from customers.
For the market, Trendex has added to the program nine new patterns. They are: Jarvis, Brighton, Idris, Tribor, Zania, Key Largo, Hudson, Durar and Tira. Each is available in eight also new colorways.
In addition, Trendex will be showing a new tablecloth program which features Crypton's "In Case" technology - a process that offers all the same benefi ts of Crypton, except the waterproof barrier. This modifi ed process allows Trendex to offer a full range of tablecloths that can retail at a more aggressive price bracket to appeal to a wider shopper base, the company explained, while still offering value.
"We are finding that there is an awareness growing in the community for Crypton and what it offers to busy, stressed out parents that don't want to worry about cleaning, smells and health," explained Lorraine Ragland Maberry, Trendex svp. "Crypton-treated fabrics actually resist the growth of bacteria, mold, etcetera, keeping surfaces, especially eating surfaces, cleaner. Also, these products last longer and do what they are supposed to do, so we can actually keep them and use them longer, helping us be more ‘green' within our homes."
The Crypton brand is also being used in other soft home categories, including fabrics by the yard, mattress protectors and covers, crib mattresses, upholstered outdoor furniture, and children's car seats.
In other market-related news, Trendex is also launching a new "Made in the U.S." product - a reversible faux suede placemat that comes in 12 reversible color combinations.
All of the company's other products will continue to be manufactured at its Shanghai, China factory, Trendex noted.
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