A day at the beach for Avonhome

At the New York Market – Even though some say the beach towel business is tough and mistreated at retail, Avonhome jump-started itself into the category “and we’re having a ball with it,” said Chris Mooney, evp, sales and merchandising.

Their secret? “Have fun with it,” he said. “You can go out on a limb with beach.”

Added Mary Bonanno, vp, creative: “We just approach it like we would anything else, and the good thing about beach is that you have the ability to use fabulous colors and offer a different design point of view.”

Avonhome’s take this market on their new category includes brightly colored oversized paisley, floral and other designs – 40 in total – that make the product look more like a fashion accessory than a souvenir shop throw-away. All of the pieces are made in China and come as fiber reactive prints and woven jacquards. The company said it can create a variety of sizes and weights to meet the needs of retailers at all levels.

Already, Avonhome is selling beach towels under its Max & Lucy license at one major discount department store.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!