Creative Bath, Donna Dewberry ink licensing deal
May 24, 2004,
Creative Bath Products and Donna Dewberry Designs recently signed a licensing agreement to translate the craft artist's designs onto a fully coordinated line of bath products.
Each collection includes coordinating bath towels, a rug, a shower curtain and bath accessories.
The company is also exploring the possibility of adding some do-it-yourself collections that allow shoppers to paint the bath accessories themselves.
Rick Lipton, national sales manager, said price points are "moderate," with fabric shower curtains set to retail between $24.99 and $29.99.
Creative Bath is hoping the line will serve as a vehicle to "broaden our appeal as a manufacturing and marketing company to the crafts industry," said Lipton, "which, in turn, would significantly open up our channels of distribution from the accepted norm of home furnishing retailers to a wider and more diverse group of consumers."
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