Hollander probes consumer pillow preferences
Home & Textiles Today Staff -- Home Textiles Today, June 14, 2006
Boca Raton, Fla. -- Hollander Home Fashions, in its first-ever Pillow Poll, has found widely different sleeping styles between the sexes. While both men and women overwhelmingly report sleeping on their sides, men are more likely than women (21% to 7%) to sleep on their backs and women are more likely than men (27% to 11%) to sleep on their stomachs.
Only 13% of all survey respondents report waking up feeling rested and ready to start the day.
Hollander’s answer for fighting morning grogginess: "Stomach sleepers should choose a soft pillow with little elevation, back sleepers should choose a medium pillow with moderate elevation, and side sleepers should choose a firmer pillow with maximum elevation," said Beth Mack, senior vp of basic bedding.
The survey was conducted for the fashion and basics bedding manufacturer by Livecomfortably.com.
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