• Cecile Corral

Noonoo adds 70 items to catalog

Secaucus, NJ — Noonoo Rug Company, based here, recently launched its strongest effort to enhance its offerings of hand-knotted rugs with 70 new additions to its catalog, said Eugene Newman, president.

The new additions include:

  • 40 from India, bringing the total to 80 designs within nine collections;

  • 19 from Pakistan, bringing the total to 108 designs within 12 collections;

  • 11 from Nepal, bringing the total to 37 designs within three collections.

"This is a major, major update for us," Newman said. "The last time we updated our catalog was about a year ago, and that time we only added 15 new rugs."

Newman explained that the reason Noonoo has become more aggressive about introducing new designs is three-fold: the emergence of the handmade rug industry as more fashion-oriented over the past 5 to 6 years; the broader range in taste levels of area rug buyers; and the weak economy.

"We anticipate a slowdown in the economy. So by having a wider variety of rugs for buyers to choose from, we hope to offset that," Newman added.

Each new rug is available in five or more sizes. Price points range from $1,300 to $5,500. Noonoo is targeting mid-tier to upscale department stores with these new introductions.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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