Noonoo adds 70 items to catalog
Cecile Corral -- Home Textiles Today, August 3, 2001
Secaucus, NJ — Noonoo Rug Company, based here, recently launched its strongest effort to enhance its offerings of hand-knotted rugs with 70 new additions to its catalog, said Eugene Newman, president.
The new additions include:
40 from India, bringing the total to 80 designs within nine collections;
19 from Pakistan, bringing the total to 108 designs within 12 collections;
11 from Nepal, bringing the total to 37 designs within three collections.
"This is a major, major update for us," Newman said. "The last time we updated our catalog was about a year ago, and that time we only added 15 new rugs."
Newman explained that the reason Noonoo has become more aggressive about introducing new designs is three-fold: the emergence of the handmade rug industry as more fashion-oriented over the past 5 to 6 years; the broader range in taste levels of area rug buyers; and the weak economy.
"We anticipate a slowdown in the economy. So by having a wider variety of rugs for buyers to choose from, we hope to offset that," Newman added.
Each new rug is available in five or more sizes. Price points range from $1,300 to $5,500. Noonoo is targeting mid-tier to upscale department stores with these new introductions.
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