WestPoint to Produce Harley Juvenile
Michele SanFilippo -- Home Textiles Today, October 3, 2005
West Point, Ga. — WestPoint Home has inked a multi-year licensing agreement with Harley-Davidson Motor Company to produce and market juvenile bedding and bath accessories as part of the youth home furnishings collection for the United States and Canada.
The new product line will be introduced at this month's New York Home Textiles Market with anticipated shipping to department and specialty stores as well as Harley-Davidson dealerships nationwide in the second quarter.
Said Ruth Crowley, Harley-Davidson vice president of general merchandise, “These products give our young enthusiasts an opportunity to customize their rooms expressing their personal spirit of freedom and individuality.”
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