Mohawk, DuPont Gain 'Triexta' Fiber Designation
April 6, 2009,
After about three years of petitioning for a name change that describes its more sustainable version of polyester fibers for carpet and rug production, Mohawk Industries has gained a new sub-classification from the Federal Trade Commission (FTC) for its PTT fiber product.
Triexta has been determined to be superior to standard polyester, and shares little more than a similar chemical structure.
In early 2006, Mohawk and DuPont jointly petitioned the FTC to establish a new fiber subclass within the existing classification of polyester. Mohawk's own SmartStrand-branded carpets are made from triexta, which is marketed by DuPont under the trademark Sorona label.
"We petitioned the FTC for reclassification because our retail partners told us that the current generic name was misleading to consumers and that retailers found it difficult to clearly communicate the benefits of this different and superior product when it fell into the same category as traditional polyester products," said Jeff Lorberbaum, chairman and ceo. "We are thrilled with the FTC's ruling, particularly because of the business benefits it brings to our retailers. Carpets with triexta offer a true performance advantage to consumers."
Triexta fiber is available in a variety of Mohawk floor coverings, including SmartStrand and SmartStrand with DuPont Sorona renewably sourced polymer.
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