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Guilford adds new vp, mktg.

NEW YORK -Guilford Home Fashions, based here, announced the hiring of Karen Reichenbach as the company's new vp of marketing and licensing.

Reichenbach will report to GHF president Herb Briggs and will focus on Guilford's widening presence in the licensing arena. She will also serve as the marketing liaison to major retailers.

Prior to joining GHF, Reichenbach worked as design director of window at Hollander Home Fashions, designer for CHF, and catalog merchandise and presentation consultant/retail fashion coordinator for JCPenney.