Sara Lee exec steps in as new WestPoint chief
Home & Textiles Today Staff -- Home Textiles Today, May 16, 2008
New York – WestPoint Home announced today that John Piazza has joined the company as its new president and ceo, effective immediately. Joe Pennacchio, previously ceo, is no longer with the company.
Piazza brings to WestPoint more than 22 years of experience in apparel and over 32 years of experience in marketing and selling consumer packaged goods, the company said in its announcement.
Prior to joining WestPoint, Piazza was a former senior corporate officer of Sara Lee Corporation and held various positions in divisions of Sara Lee, including the position of vp of marketing and ceo. Piazza received numerous awards of recognition during his career at Sara Lee, including being a 12-time recipient of the Record Performance Award for yearly profit and 7-time recipient of the President's Award for profit growth exceeding 15%.
Piazza intends to relocate to New York, but assumes his new duties as ceo at both WestPoint Home and its parent, WestPoint International, today. He will also serve on the board of directors of both companies.
Peter Shea, president of Icahn Enterprises – the majority stakeholder in WestPoint -- and a member of the board of directors for WestPoint Home, stated, “We are delighted to have Mr. Piazza join WestPoint Home and believe his successful track record in sales and marketing will be invaluable as the company re-establishes itself as the premier marketer of branded and private label home textile products.”
Industry Related Content
Celebrity Branding at NY Home Fashions Market