Family Dollar's home department faring well

New York -- Family Dollar's home department has "hung in there pretty good" in recent quarters, chairman and ceo Howard Levine told investors this morning.

Addressing the Barclays Capital Retail and Restaurants Conference here, Levine said: "We've done a very good job figuring out the role home plays in a dollar store."

The 6,600-store extreme value retailer last year edited the home department as part of its strategy to expand its food and consumables businesses.

Traffic and ticket size are continuing to increase -- both among Family Dollar's core low-income shoppers as well as middle income shoppers. The company's average transaction is $9.70.

Family Dollar research shows that its customers are also Walmart's customer, but Family Dollar attracts shoppers when they want to do a quick fill-in trip rather than a big  visit to stock up. "We don't charge a premium with that convenience," said Levine.

Asked about the competitive landscape, Levine said pricing has been "rational," adding: "So there's been no need to do some of the crazy things some of the higher income retailers have had to do."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!