Too Inc. new launch finds its legs
March 3, 2004,
NEW ALBANY, Ohio — Too Inc.'s new Justice chain for young teen girls has sprinkled a narrow line of soft and hard room décor items among the dominant apparel selection.
The fledgling 15-unit chain — a 4,100 square-foot prototype with its doors spread throughout the country — opened in January. Room decor makes up only 2 percent of product offerings, said Robert Atkinson, Too Inc.'s director of investor relations.
Too Inc. is also the parent company of the Limited and Limited Too.
— Cecile Corral
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