Too Inc. new launch finds its legs

NEW ALBANY, Ohio — Too Inc.'s new Justice chain for young teen girls has sprinkled a narrow line of soft and hard room décor items among the dominant apparel selection.

The fledgling 15-unit chain — a 4,100 square-foot prototype with its doors spread throughout the country — opened in January. Room decor makes up only 2 percent of product offerings, said Robert Atkinson, Too Inc.'s director of investor relations.

Textiles include throws, floor and novelty pillows and beach towels.

Too Inc. is also the parent company of the Limited and Limited Too.
— Cecile Corral

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!