JCPenney taps Vidal Partnership for Hispanic marketing
March 4, 2008,
“Vidal's solid marketplace experience combined with their strategic approach, agency resources, media clout, along with the in-depth experience of their senior leadership team will accelerate our Hispanic marketing outreach,” said Olivia Vela, multicultural marketing director, JCPenney.
Agency president and ceo Manny Vidal credited JCPenney as “a brand known for its consistent dedication to the Hispanic marketplace and for adding value to the Hispanic communities it serves.”
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