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WPS realigns duties for Hoffman, Golden

Realigning key marketing and creative services activities, WestPoint Stevens has given additional responsibilities to Steven Hoffman and Nancy Golden.

Following the resignation earlier this month of Kathleen Cwirko as senior vp of marketing services, the responsibilities of that position have now been divided between Hoffman and Golden. Cwirko, a 15-year WestPoint veteran, left the major mill to become vp of sales, national accounts, Mohawk Home.

Hoffman, vp, licenses, since last September, has taken on additional responsibilities as vp, marketing services/licenses.

Nancy Golden, vp, licensing, since last April, takes on new responsibilities as vp, creative services/licensing. Both assignments are effective immediately.

"These two individuals have effectively combined their expertise to successfully accelerate the development of our licensing program; now they will expand their focus to embrace the full range of marketing and creative services," said Bob Dale, president of the bed and bath division.

Before joining WestPoint last September, Hoffman was business manager, bedding, for CHF Industries. Earlier he had worked at Thomaston Mills in product and sales management positions, and at Springs Industries in merchandise management. Before joining Springs, he held retail buying and merchandising posts with several department stores.

Golden joined WestPoint in 1995 as director of licensing and was involved in the Disney Home, Designers Guild, Joe Boxer and Between the Lions licenses, among others. Earlier, she was senior product director, infant bedding at Dundee Mills. From 1981 to 1983, she held a variety of home textiles buying positions at May Merchandising Company, a unit of May Department Stores.

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