Cobra/Espalma towels back into jaqs

At the New York Market — After a 35-year lapse, Cobra/Espalma is bringing back jacquard beach towels to its assortment with a launch at the market.

Rae Ellen, Blum, vp, sales and marketing, told HTT the re-introduction comes thanks to more competitive prices on jacquard varieties from Brazil, the company's source for all of its bath and beach towels. "The prices from Brazil have really gotten better with the rise of China as a competitor," Blum said.

The collection, which is launching with 20 skus, targets upscale retailers.

Designs include bold colorways in florals and vertical and horizontal stripes.

They coordinate with a line of bath towels that are solid with multi-color striped borders as well as with other bath ensemble collections.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!