Perfect Fit goes back to basics
July 11, 2002-- Home Textiles Today,
Charlotte, NC — Deepening the focus on its core basic bedding businesses, Perfect Fit Industries sold off of one of its divisions and acquired a down and feather business.
The sale of the Hialeah, FL-based Decorama division, which manufacturers made-to-measure window treatments, was completed on June 28. The deal was struck with DDC Acquisition Partners LLC of Rhode Island for all of Decorama's assets, trade names and its manufacturing plant. All of the approximately 200 employees of the division will continue in their jobs, and Decorama will now be known as Decorama Desley Cortley LLC.
"It has a nice niche, but it didn't fit into our strengths, which are our basic bedding and Kennebunk Home businesses. You can't be all things to all people," Lou Morris, president of Perfect Fit, told HTT. He added that the company has spent the last two years building up divisions with the best growth prospects, strongest position and best profitability. To that end, Perfect Fit earlier exited from the decorative pillow and fashion bedding businesses.
Meanwhile, Morris said the acquisition of California Feather Co., based in Lynwood, CA, was a natural. The acquisition, completed July 3, complements Perfect Fit's synthetic product offerings with a well-established down and feather business that has sales contacts in a variety of retail channels, not entirely in the high end.
California Feather Co. manufactures and markets a complete line of down and feather pillows, mattress pads, comforters, featherbeds, fiberbeds and duvets.
While the California Feather Co. itself will disappear from the roster of home textiles companies, its brand names, such as Down In A Bag, Down Top Shoppe and California Clean, and private label programs will be maintained and built up by Perfect Fit, Morris said.
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