Jo-Ann and Liz finding success
Cecile Corral -- Home Textiles Today, April 15, 2004
HUDSON, Ohio — Sales of the Liz Claiborne Home decorative fabric collection at Jo-Ann Stores have exceeded expectations.
"We're very happy with the results so far," said Charles Domingue, vice president and general merchandise manager for home decor at the specialty chain, based here. The collection was kicked off in early April.
The 100-sku collection is being featured in 600 of the company's more than 850 stores.
Jo-Ann has the launch exclusive at retail for the collection that was produced by Richloom. "It just proves our initial thinking that Liz Claiborne apparel is very mainstream, and parallels our customer profile," Domingue added.
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