Franco inks deal with Crayola for bedding, bath line
Home & Textiles Today Staff -- Home Textiles Today, December 18, 2002
New York — The Crayola brand is expanding into the home through a series of licensing agreements, including a deal with Jay Franco & Sons for a line of bedding and bath products for kids.
Franco's agreement with Binney & Smith, owner of the Crayola brand, will result in sheets, pillowcases, comforters, bed skirts, window treatments and decorative pillows, as well as bath towels, hooded towels, wash mitts and bathmats. Designs will feature fashionable patterns that can be mixed and matched with solid, color-coordinated sheets and pillowcases.
In addition, a newly created splash logo will be used on packaging, distinguishing bath products from other Crayola-licensed products.
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