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Sperber to W-C Designs

ANAHEIM, Calif. -- Rich Sperber has joined W-C Designs as vice president of sales and marketing for moderate bedding, based at corporate headquarters here.

Sperber’s function is to drive moderate bedding business to all channels of distribution. He reports to company president, Patrick McCullagh, and started on Aug. 29.

The company will market through internal brands that address the merchandising of lifestyles and design categories. A new line is in development for the October New York Home Textiles Market.

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