Carpenter Co. Launches 'Zzzz Across America' Marketing Tour
Home & Textiles Today Staff -- Home Textiles Today, September 8, 2008
Comfort cushioning product supplier Carpenter Co. has launched its latest promotional campaign, tying in the SleepBetter.org website with the "Zzzz Across America Tour" led by a trailer full of interactive tools for consumers.
"SleepBetter.org is the go-to resource for fun and engaging science-based tools, tips and information to help anyone get better sleep," said Dan Schecter, vp for Carpenter Co.'s Consumer Products Division. "It is a wonderful way to initiate the 'Zzzz Across America' national sleep tour."
The website includes more than 150 sleep tips, product guides, sleep-related articles and blogs, and advice from Michael J. Breus, "The Sleep Doctor."
The tour took off Aug. 28, heading from Richmond out across the country, offering consumers at each stop the chance to play games, test their reactions, try out pillow and mattress types and partake of other interactive stations in the trailer.