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CHF to unveil Blah, Blah, Blah b-t-s collection    

Nicholas Graham

New York – Home textiles supplier CHF Industries and Nicholas Graham’s 100 Minute Company, which last month inked a master license and consulting agreement, will unveil a college-level back-to-school line branded “Blah, Blah, Blah” at the September market week here.

Graham, who founded the Joe Boxer brand, debuted Blah, Blah, Blah at apparel specialty retailer Pac Sun in 2007. The bed and bath line from CHF will be ready for shipments to retailers by the third quarter of 2009.

Inspired by novelty T-shirt styles, the collection will feature “dirty” bath rugs, colorful graphics and “screaming packaging,” that the companies say will provide “a witty approach to everyday items,” with a Blah, Blah, Blah tagline: “Beds are not just for sleeping anymore.”

“Nick often knows what consumers want before they do,” said CHF chairman and ceo Frank Foley. “We believe this affordably-priced collection of irreverent bedding and bath is exactly what they want and what’s missing at retail today.”

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