Rose Tree inspired by Oscar

Carole Sloan, March 8, 2004

Using the designer's homes in Connecticut, the Dominican Republic and here as inspiration, Rose Tree Linens will launch seven beds in the Oscar by Oscar de la Renta Collection at the New York Home Textiles Market later this month.

The luxury bedding boasting rich woven fabrics, an array of unique embellishments which are the designer's signature, and new adaptations of accessories will highlight the collection — the first in a series that next will include the Couture Collection by Oscar de la Renta.

In a preview of the Oscar beds, Lydia Rose, president of Rose Tree, noted, "They all have silk elements, whether duvet covers, comforters, bed skirts or accessories." In addition, she related, "All the trimmings were designed and made in Europe of the highest quality materials. All trims were designed for specific beds."

Also, details like reversible accessory pillows because of special bottom button closures, and sheets that reflect the design of the comforters or duvets are key elements.

Said de la Renta, "I love the attention to detail that Rose Tree has devoted to my bedding collection. This collection is a natural progression for me after the success of my furniture program with Century. I look forward to the market and retail launches of this next exciting step in my home collection."

With other home areas on the horizon, Kerry Glasser — president of Concepts Marketing here, the licensing agent for the program — said, "We are thrilled with the quality of product that Rose Tree has created. The collection accurately showcases Mr. de la Renta's design sensibilities, and sets the stage for future licensing activity."

Within the collection is Paisley, a linen/rayon print interpreted from an old document with a 36 inch repeat and accessories ranging from silk to silk velvet and shams with belts as accessories a la apparel.

Floral Border, another linen/rayon print is the product of a lot of engineering of design, said Rose. The duvet cover is quilted in the center with a print border.

Sheets are 300-thread-count cotton sateen at $110 for the queen.

Blue Taupe retails for $400 in the queen comforter, $185 for the bed skirt. There also are coverlets.

Kent is $450 for the queen duvet cover, and $250 for the bed skirt. The coverlet is $240.

The opening price point is $360 queen.

The collection will be showcased in a showroom separate from the Rose Tree showroom, a 3,500-square-foot space at 295 Fifth Ave.

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