New Kmart Site Profiles Design Process for Home, Apparel
July 6, 2009,
Kmart has launched www.kmartdesign.com, a site that provides documentaries about the company's design process for apparel and home products through a series of documentary shorts shot in the retailers design offices in Chicago and New York as well as on the road in London and Paris.
"What I love is that it isn't just an ad or a Web site with videos," said Strickland. "The designers are contributing inspirational photos, fashion tips and trend information, both on the KmartDesign.com and on Twitter.com/Kmartdesign sites. The video content is being shared with design and fashion blogs and uploaded to multiple video-sharing sites. We've even started developing our own blog."