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Commonwealth Promotes Thermalogic

Window treatment supplier Commonwealth Home Fashions has bolstered the marketing of its trademarked Thermalogic collection of lined, energy-efficient curtains by mailing a brochure to all trade customers and providing a video loop that spotlights the product benefits.

"Thermalogic has become a branded product," remarked vp national accounts Barry Goodman, who said retailers can post the printed material in-store and can avail themselves of the one-minute video loop as a CD both for in-store display "and especially on the web — they can load it up to their website, and consumers can pop it up," he said.

Thermalogic, which retails in the $49 to $59 range per panel, was recently tested for thermal efficiency, and test results are shown in dramatic images on the video loop.

Commonwealth expanded the Thermalogic line to 18 fashion styles in time for last week's New York Home Fashions Market, with a mix of tab styles, grommet tops and others. One fashion-forward hit at market was the Shangri-La jacquard item; another product that gained retailer interest, Goodman said, was a set of solids and stripes designed for kids' rooms.

The March 2009 market was the third for the Thermalogic brand, although Commonwealth has long had some energy-saving goods in its line, Goodman noted. With the product having taken hold, Commonwealth is exploring more ways to market it through fashion twists, continuing product innovation, and the increased branding efforts.

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